Going beyond the slopes with Mikaela Shiffrin, adidas TERREX produced a new style of videos for their YouTube channel: Mikaela Unfiltered. This series of sit down conversations dove into how Mikaela’s love affair with Alpine skiing began and the value of life's most important things. ​

I supported the adidas TERREX team with a Strategic Paid YouTube Campaign that ensured this series reached the right audience - all 1.1 million of them.