HEAD OF DIGITAL MARKETING - BUTTERM!LK
Buttermilk make plant-based chocolate treats, distributed in over 12,000 UK grocers. I lead Buttermilk's digital strategy including e-commerce, comms, and brand positioning during a rapid growth period for this challenger brand.
Key projects include:
E-Commerce Website Redesign - New e-com site build improved UX & created a seamless shopping experience. Increased sales by 1100% in the first 6 months.
Veganaury Campaigns 2022 - 2025 - Leveraging the momentum around Veganuary, positioning choccy as the one thing you don’t need to compromise on, thanks to Buttermilk’s treats.
Website Development: Noughts & Ones
Video Production: Bull & Wolf
Photography: Ella Murphy
