“Summits are reached everywhere in nature, not just at the top of mountains. Your summit is your own inner peak, whether you’re a beginner or a pro.”

United By Summits, adidas TERREX’s campaign, championed the stories of their community’s summits - wherever that may be. Four community members were selected to have their inspirational stories told through film, and featured on TERREX’s YouTube channel. From getting kids out of the inner cities and into nature to females mapping their own climbing routes. Tapping into the search power of YouTube, I developed an SEO strategy for these films that ensured top performance across all metrics.