CAMPAIGN CREATIVE - DIVEST THE DIRT, POW UK
Leveraging the climate momentum around COP26 in Glasgow, Scotland, POW UK launched their largest ever multi-channel activism campaign ‘Divest the Dirt’. They called on outdoor lovers to ask the UK government to divest from fossil fuels.
Campaign Creative: Protect Our Winters UK Team
Core Copy: Adam Raja & Hannah Tangi Elliott
Content Strategy & Paid Digital: Hannah Tangi Elliott
Video Production: Cut Media
Photographer: Hannah Bailey
Graphic Design: Michael MacDonald
