Following four female climbers’ journey to the Tokyo Olympics, adidas TERREX’s The Wall: Climb for Gold film aimed to be picked up by streaming services. Using the movie’s core human story, we targeted climbers, outdoor enthusiasts, and film fanatics and peak interest right before the premiere.

Achieving 234 million impressions across all platforms, over 1 million trailer views on YouTube and Netflix’s algorithm accurate recommending the film back to us - it was a success.

PR: All Conditions Media
Organic Social: All Conditions Media & Hannah Tangi Elliott
Paid Digital (Google, YouTube, Meta): Hannah Tangi Elliott