Looking Sideways Vol. 1 chronicles Matt Barr & Owen Tozer’s three-week-long pilgrimage to California, from Ventura to San Diego, in an attempt to understand how Californian board sports culture has shaped the world. Brought to life my Owen’s photography and the wisdom of the interviewees, this book pays homage to an influential culture in flux, and a lovingly-compiled tribute to the state that continues to define the global board-riding conversation. 

This Paid Social Strategy brought that same sentiment and authenticity to their target audience for the final book sales push.

Paid Social Strategy: Hannah Tangi Elliott
Photography & Video Edits: Owen Tozer